Esthetics, body, and mass media
Discourses that go beyond the health of women in Brazil
Keywords:
body, aesthetic, communication media, health, consumptionAbstract
In this article we emphasize that the constant exposure to mass media can influence
Brazilian women to see changes in their
bodies and their social attitudes with the
imposition of an image of physical youth
that does not correspond to reality. We
analyze a 40-year-old woman,who at the
start of the 20th century was a “Lady”and
is now called “Female Wolf ”!This woman
perceives,behaves, and demands of herself
a new attitude. But at the same time, she
feels an imposition from the labor market,
society, media, and primarily from other
women. We discuss her trajectory in the
cultural production of the contemporary
female body, directly related to the propagandist influence.
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Featherstone, M.(1993)The body in consume culture.En: Featherstone, Mike et. Col. (org.) The body: social process and cultural theory, London, Sage publications.
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Wolf, Naomi. (1992). O Mito da Beleza: como as imagens de beleza são usadas contra as mulheres. Rio de Janeiro: Rocco.
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Copyright (c) 2023 GénEroos. Número 1, volumen 1, marzo-agosto 2023. Es una Publicación semestral coeditada por la Asociación Colimense de Universitarias A.C. y el Centro Universitario para la Igualdad y los Estudios de Género de la Universidad de Colima, Av. Universidad 333, Colonia Las Víboras, C.P. 28040, teléfono 312 316 11 46, https://revistasacademicas.ucol.mx/index.php/generos, generos@ucol.mx. Reserva de Derechos al Uso Exclusivo No. 04-2017-110313004200-102 (versión digital), otorgado por el Instituto Nacional del Derecho de Autor, ISSN electrónico en trámite. Fecha de última actualización: 18 de noviembre de 2022.
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