Nostalgia Market in the United States: An Opportunity for the Export of Mexican Products

Abstract

This research is conducted in the context of migration, nostalgia, and Mexico’s exports to the United States. The objective is to determine the existence of the nostalgia market in the United States that represents an opportunity for the export of Mexican products. Initially, a documentary research approach was used to strengthen the theoretical framework and provide an overview of the research
context. The results obtained and compared with the theory provide evidence in favor of the significance of the relationship between the nostalgia market in the United States and its role as an opportunity for the export of Mexican products. It is concluded that the nostalgia market for Mexican products in the United States is a relevant phenomenon, both socially, culturally, and economically,
due to the substantial Mexican population segment that experiences nostalgia and demands Mexican-origin products. Additionally, this population possesses
significant purchasing power, which benefits Mexican exports under T-MEC