Actitudes implícitas de estudiantes universitarios mexicanos y chinos hacia la cultura mutua

Chun Feng, Panyan Shen, Juan González García, José Manuel Orozco Plascencia, César Rogelio Bustos Mendoza


La presente investigación analiza las actitudes mutuamente implícitas en estudiantes universitarios de México y China, con relación a su cultura. El estudio se realizó a través de la aplicación de tres pruebas: sc-iat, prueba de conocimiento sobre México y China y experimiento de contacto cultural. Las respuestas que los estudiantes dieron, dan lugar a las siguientes conclusiones: (a) los estudiantes chinos tienen actitudes positivas implícitas hacia la cultura mexicana en las fases previa y posterior a la prueba; (b) en la prueba SC-IAT, la media de IAT en el grupo experimental chino fue menor que en el grupo de control (t= 2.554, p<0.05); (c) en la prueba cognitiva relacionada con China, los estudiantes mexicanos saben más acerca de China que los estudiantes chinos sobre México; (d) Los estudiantes mexicanos en los grupos experimentales y de control, tienen actitudes implícitas neutrales en la fase previa a la prueba (p>0.01); (e) los estudiantes mexicanos presentaron más actitudes positivas que el grupo control chino (t= -4.22, p<0.001); y f) el contacto cultural fue probado efectivamente en el estudio.

Palabras clave

Actitudes implícitas; contacto cultural; evaluación; grupo experimental; cognición

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